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Now, the virtual showflat...
Who says you need to head out to view a showflat?
By: Yunita Ong
INSTEAD of heading out to a showflat, why not take an early peek on the iPad first?
To stand out from the crowd amid a slew of launches, Chinese developer Qingjian Realty has created an interactive virtual showflat for its 610-unit River Isles project which launches this weekend.
Going into iPad editions of The Straits Times, Lianhe Zaobao and The Business Times Weekend now, potential buyers will be able to take a virtual tour of the showflat for the Punggol Central condominium. They can 'walk through' the unit and zoom in to get more details with a tap of the screen.
'Our target market for River Isles is the young professional. This target group are mostly IT savvy and more receptive to new innovation and ideas. Also, more and more people are using iPad,' said Mr Zuo Haibin, managing director of Qingjian Realty (South Pacific) Group.
Mr Tan Ooi Boon, vice-president of marketing at Singapore Press Holdings which jointly developed the virtual showflat, added that the strategy allows potential overseas buyers to see what the showflat is like.
Mr Nicholas Mak, executive director of SLP International Property Consultants' research and consultancy arm, felt that even though the virtual showflat would provide a good introduction to the flat, serious buyers would still go down to get a feel of the brick and mortar aspect of the place.
Senior district manager of ECG Property Ong Yee Sin agreed but added: 'Buyers who are busy or believe in fengshui would appreciate a preliminary view. If it is coupled with the floor plan, it could help buyers make a faster decision at the showflat.'
Ms Aileen Peng, 47, who is now shopping for property, said: 'I would be open to visiting a virtual showflat but I would definitely still make a physical visit to the showflat to get a sense of the proportions and size.'